The recent announcement by Google about bringing augmented reality features to its mobile and desktop web using Chrome browser is something big. In a way, web designers, media-related organizations and creative professionals will get an opportunity to come up with virtual 3D objects, embed the same into websites for better viewing.
Seems interesting and why not. The whole AR thing on a mobile platform using Chrome looks to be light years ahead. But Google has been experimenting with the concept and it is every bit a reality now.
What is more interesting is the fact the objects can be downloaded on mobile, which will then allow the users to see the objects in a real-world scenario. This really makes sense.
The experiment by Google with augmented reality is a part of the move, where the company wants to encourage users to develop AR elements, for desktop and mobile platforms.
Augmented Reality – What it means?
Pic Credit: Geek.com
Definition: Augmented reality, refers to a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
As for the AR, short for Augmented Reality by Google, it is a 3D model viewer, which has been designed to work with Chrome. The basic functionality is simple. User can see a 3D model up close, which can be dragged and rotated, on a computer. The same users can use their fingers to zoom and rotate to check the same model.
The whole idea is to incorporate AR content with that of a static content. If a user scrolls down, the object rotates, based on the initial movement. Moreover, the AR button appears at the bottom right corner, and on tapping, it activates the camera on the phone. From here on, the user is in a position to place the object on the floor, to get a better perspective.
How can AR be useful?
Frankly, Google’s Article is a prototype 3D model is almost similar to AR Stickers for Google Pixel smartphones. Of course, it is refined but does not offer much of an interaction or animation, as yet.
However, AR has immense potential for both mobile as well as a web platform. In fact, the technology can be used in the field of education, entertainment, and retail. Mobile AR on web platform has an immense scope and there’s a lot left to be discovered.
The whole 3D model concept is noteworthy in terms of its reach and the viability, which is no doubt progressive in nature.
Google’s AR on iOS – A Possibility
For quite some time, Google has been working with the gold to add VR and AR capabilities to chrome. This is more so, due to the intense competition it faces from Apple’s ARkit framework.
In a way, if it succeeds in developing a browser-based AR system, Google will then have an edge over Apple, as far as integrating AR apps and services for iOS are concerned. But, if it was to have a cross-platform advantage, Google has to find a way to make AR work on mobile platforms. This is tough, but not impossible either.
View of the Experts
Reza Ali and Josh Carpenter, who works for Google’s WebXR team said: “ In the next few months, there will be hundreds of millions of Android and iOS devices that are able to provide augmented reality experiences- which means, you’ll be able to look at the world through your phone and place digital objects, wherever you look.”
Augmented Reality is not a myth anymore
Pic Credit: The Verge
Google’s AR might appear to be the right step and this is only the beginning. Yes, there is a lot to be explored, but still, it will surely appeal those who are skilled enough to utilize this amazing platform. The world is moving at a brisk pace and AR on mobile platforms is certainly one big move.
Surely, it helps to bring in a new perspective and there is a whole new dimension that is fascinating and practical, at the same time.
Have something in mind
For any issue that restricts you from accessing Google, you might call in the experts. On that front, the technical support for Google appears to be a smart move, for which you can dial the toll-free support number.